Selva's Blog

With how popular social media has become in recent years especially during this year with the boom of social networking sites like Twitter and Facebook, people have begun to see the potential income from this new piece of media. Besides all the new social media platforms that have begun to mushroom on the world wide web, there are also companies that have been created to take advantage of the buzz that social media sites create.

One such kind is a social media marketing company that is designed to ensure that products and services of their clients have presence in various social media networks and platforms.  These marketing companies create videos that are uploaded for promotion, online activities and even blog posts that are meant to inform and educate consumers about their products. And as a testament to how social media has become a legitimate platform for advertisements, there are even companies whose sole service is to measure the performance of social media sites and compare advertisement and product exposure against traditional media in print and broadcast.

Examples of these companies are the following: Buzzlogic, Nielsen BuzzMetrics, MotiveQuest, Technorati & Edelman, Onalytica, Market Sentinel, CIC Data (a Chinese company), BrandIntel, Umbria , Kavaa, Unica, Factiva, MediaMiser, Biz360, Politizbuzz ( a French company), Wavemetrix and Radian6 (UK), Integrasco (Norway), and Gala (Japan).  The creation of these companies (and their sheer number) only go to show that social media is a hit among people and that companies are starting to notice the possibilities that lie in advertising and marketing their products in social media sites.

Selva