Archive for the ‘Internet Marketing’ Category

Social Media Marketing Services

It is exciting to know that a new form of media is taking shape and this media can hold a  wide range of possibilities for marketing the products and services of clients; but in the same breadth, it is also worrisome to know that social  media does not have any form of restrictions or rules for marketing services and products. Don’t get me wrong. It is a good thing that finally after decades, centuries even, of keeping mum over issues, ordinary people are finding their voice and getting those voices heard.

It is good that we now have the freedom to say what we feel and have that communicated to other people all over the world. But as a marketing practitioner for many years, I am also worried that social media may eventually be used by unscrupulous individuals to promote their services underhandedly and worst still, give false information. Right now, social media marketing services are beginning to boom. Companies are working double time to make sure that they stay ahead in the game.

Unfortunately, some have resorted to promoting their products and services by putting in false blog posts and forum comments. How is this done? They just create multiple accounts on their websites and make several positive comments about the product or service. Consumers who do not know better would naturally assume that the comments came from different people. Some even resorted to putting negative information about the products and services of their competitors. And since there is no law against doing this, they have the freedom to engage in such practice. It is cutthroat I guess but business need not be so.

You would have read from my various posts in the past that I am a strong advocate of increased dialogue to establish greater understanding and bring about some guidelines to bring about more credibility. The new conferences and seminars throughout USA and even in UK is a good sign that the move is beginning to take place. In the meantime, we could all contribute to the desired end goal by being more responsible even if our competitors aren’t being so.



Social Media Education

I don’t want to sound snooty or be a snob but I believe that there are a number  of  bloggers and so called social media people who seriously need to have some form of training  not only in their use of the language but also in the way they report their news.

Not only because Social Media is fairly new but also because it has tremendous potential  that I feel that people need to get some kind of social media education first and find out what exactly social media is and how it can impact the world. I guess, few people who post and blog away, guess at how much their short prose can change a world. If they know the power and potential of Social Media , I don’t think that they will look at it lightly or post things without really thinking about it first or verifying the information unless of course they are doing it deliberately to mislead people or to misinform them.

And this is not some conspiracy theory that I have cooked up. It is entirely possible for some people to use social media to further their own agenda. You have to remember that blog posts are anonymous and though it is completely traceable, the government will not waste time using their resources to trace a post unless it is some threat to national security.

The point I like to make is that while it is completely ideal for people who want to use it to promote their products or promote someone quite legitimately and that is a good thing, it could also be used to destroy the reputation of someone or something or start a gossip quite maliciously too. It is so easy at present. With time, I am sure sanity will prevail, especially as people get more educated on the correct use of this great platform to conduct and promote businesses. Experts have actually realized this fact and have called for conference  and increased dialogue or some way to provide education for social media practitioners and subscribers.